As the Head of Growth, I’ve spent years helping brands navigate the overwhelming flood of new technologies and digital trends. Many businesses struggle with knowing which steps to take first, often hesitating to adopt new tools that could drive their growth. I believe the key is to start small and act early—those who embrace innovation sooner always reap the rewards faster.

Having managed over IDR 1 billion+ in paid channels, I’ve learned that successful growth isn’t just about increasing budgets but about being strategic. It’s about understanding your audience’s journey, tapping into cultural nuances, and creating targeted strategies that resonate with all levels of understanding. Effective communication is essential—many brands miss out because they fail to speak clearly to their audience.

My approach is to stay updated, focus on solving real problems, and develop sustainable strategies that work for both today and tomorrow. If your business feels stuck in the complexities of digital marketing, I can help turn that confusion into a clear path for growth and success.