Budaya Beberes

#budayabeberes is a KFC Indonesia campaign that encourage people to clean up their own food after eat at KFC restaurant.

There is a pro and contra in this campaign. And we responding their contra comment with a witty and unapologetic expression that trigger a viral content on Twitter and Facebook

Our #BudayaBeberes Facebook post successfully gathered ± 400.000 reaches & 73.000 engagements (this is big for our Facebook)

Although a comment like this may be painful to read, we realize the viral-able potential it has, so we went all in.

From this viral tweet we harves

Featured on

1. kompas.com
2. suara.com
3. okezone.com
4. Opini.id
5. Asumsi.co
6. Jakarta Post