Get Financially Fit with Ruang MeNyala: A Marketing Strategy for Gen Z

In today's fast-paced world, traditional finance accounts are missing the mark with Gen Z. The key? Understanding what resonates with them. Ruang MeNyala is redefining financial literacy by offering a fresh, relatable approach that truly connects with younger generations.

Why Finance Feels Overwhelming for Gen Z

For many Gen Z individuals, navigating the world of finance can feel overwhelming. Bombarded by unrealistic and intimidating financial advice, they often feel disconnected from the flashy narratives that dominate social media.

While many financial influencers promote high-income lifestyles and fast-paced success, this doesn't always align with what younger people truly want. According to a survey from Good Stat, 51% of Gen Z dream of retiring in a slower-paced city like Yogyakarta, focusing on quality of life over material success.

Ruang MeNyala: A Realistic and Empowering Approach to Financial Literacy

Ruang MeNyala, an initiative by OCBC, offers a safe and engaging platform where young people can learn how to be financially fit while setting achievable, realistic goals. This community is designed to empower Gen Z to embrace financial literacy in a way that aligns with their values and aspirations, rather than pushing them toward unattainable dreams.

A Unique Approach to Financial Content

At Ruang MeNyala, the approach to financial content stands out through:

• Motivated, but realistic: Inspiring without pushing impossible goals.
• Humble, not showy: Focusing on practical goals, not materialistic displays of wealth.
• Playful, yet insightful: Combining fun learning with deep financial insights.
• Encouraging, never intimidating: Offering a positive, supportive tone, free of overwhelming jargon.

Relatable Content That Speaks Gen Z's Language

To connect with Gen Z, content must be both approachable and relevant. Ruang MeNyala uses everyday language and simplifies complex financial topics to empower young people to take control of their finances.

By blending lighthearted trends with deeper financial insights, Ruang MeNyala makes sure its content is not just informative but also engaging for the Gen Z audience.

Financial Fitness: Building Wealth Like Physical Health

The concept of financial health at Ruang MeNyala is compared to physical fitness. Just like training the body, building financial strength takes time, effort, and discipline. The analogy is reinforced with creative campaigns like the "Reel Balap Inflasi", making the process relatable and easy to understand for younger audiences.