Smooth Landing in Jakarta

For those of you who don’t know yet, Taco Bell finally arrived here in Jakarta and we are appointed to handle their digital! Obviously handling Taco Bell’s digital here in Indonesia comes with its own unique challenge, yes, the elephant in the room;

The enormous cultural gap.

Right from the start, we knew that the rumors of the brand’s arrival will generate a lot of word of mouth and buzz, so, many people will start to search for our official Instagram account to check for themselves. 

As we start with a blank Instagram page, we decided to make a slow revelation of the brand’s launching with the taco’s journey to Jakarta and how it bonds with the local culture!

This turned out to be a successful move as our collective media planning and creative effort gathered:

And public excitement for the brand: